Back in November The New York Times reported that the Dutch company Philips, who are known for their electronics, appliances, lighting, and healthcare products, introduced a machine that could analyze a person’s skin almost instantly. Called Crystalize the machine uses high-tech video cameras to take extreme close-up photos of a person’s skin. Then the machine’s software analyzes the photos while looking for the following skincare issues: skin type, redness, sun damage, and smoothness. Once the analysis is complete you are given a list of recommended products for your skin type, in a variety of price ranges. The service costs $90, and according to The New York Times article it is currently only available at Studio BeautyMix which is located in the Fred Segal department store in Santa Monica, CA. I looked at the Studio BeautyMix website but didn’t see any mention of the service on there. Philips will not be selling skincare products or be receiving money from companies whose products are sold in the same location as Crystalize. After getting your skin analyzed you can go online and share your thoughts and feelings about skincare and your skin on the Crystalize website.
Of course I went and looked up the Crystalize website which I must say I found confusing. The website certainly tries to sell you on the machine but doesn’t mention where you can find it. There are testimonials from people who have used Crystalize, but it isn’t clear to me how wide spread the use of the product is. It did intrigue me to see that Dr. Doris Day is featured on the website, giving her expert endorsement of the product. Dr. Day is a prominent New York City dermatologist who is widely quoted in the media. I’ve read one of her books and found it interesting and informative (though I hated the format of the book). Dr. Day has one blog entry on the Crystalize website but nothing else. All in all the website seems very under developed. I even tried to leave a comment and couldn’t find how to do it. Do you have to be invited in order to leave comments? It was really confusing and I am usually not this confounded by websites.
Crystalize is definitely an intriguing product. If it works as it says it does then it really could eliminate a lot of confusion for consumers. Plus it would take away the problem of wondering if the person at the skincare product counter really knows what they are talking about or is simply trying to sell you something in order to make their commission. I just wish the Crystalize website was more complete and provided a lot more useful information like where to find it for starters! Isn’t that a marketing 101 issue – tell people where they can find your product?
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