Perhaps you are like me and have sometimes wondered why certain beauty products get mentioned in glossy fashion magazines and certain ones never do? Of course the answer is clear: effective marketing on the part of the companies who want product placement in glossy fashion magazines.
For inside look on how a marketing campaign aimed at fashion magazine beauty editors looks read this article from The New York Times: Mimosas and Caviar for Breakfast. The article describes a pampering and indulgent brunch for magazine beauty editors that introduces La Prairie’s new fall products. (If you don’t already know – La Prairie is one of the most exclusive and most expensive skincare brands on the market)
Now how many of us wouldn’t want to spend our morning being wined and dined even if the goal of the meeting was more than transparent? I previously reviewed Free Gift with Purchase by Jean Godfrey-June, Lucky magazine’s beauty editor, in which she chronicles the trials and travails of being wined and dined by beauty companies. Believe me – I had little sympathy for her trying to explain how her job could be a drag at times.
Needless to say I would take one morning of free skincare products and mimosas any old day.