Askanesthetician's Blog

An esthetician explores skincare issues and concerns

Shine Free: Part II – This One is For Men July 27, 2010

Recently I wrote a post about how to deal with excessively oily or shiny skin – a problem numerous people experience.  I have to admit that the advice I gave in the post was really directed at women and not men.  So I was pleased to see the following article in The New York Times (yes, readers I am once again mentioning an article from The New York Times.  What can I say?  I love reading The New York Times):  Seeking to Shine (Not to Be Shiny).  The article is all about how men also suffer from oily and shiny skin and what they can do to combat the problem.  It turns out that:

Although many men prefer not to use moisturizer — or, at least, prefer not to admit that they do — enough have embraced anti-shine products to make the category blossom. Mintel, the market research firm, predicts that there will be 36 new “mattifying moisturizers” for men in 2010, a 56 percent increase over the number introduced in 2008.

The overall market for men’s grooming products has flourished. Retail sales reached $5.6 billion in 2009, up from $3.8 billion in 2004, an increase of 46 percent, according to Packaged Facts, a market research firm.

 

So good news – men now have as many product options as women when it comes to combatting shiny and oily skin, and they do not need to use products marketed towards women.  I guess this is a bit of sexual equality in reverse.

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