No matter what industry you are in you know how important it is to keep improving and learning. Everyone experiences burn out sometimes and needs inspiration in order to keep doing their best. I’ve been thinking about these themes lately are they pertain to being an esthetician and thought I would share some articles, a book, and a website recommendation with my readers. I know that quite a few estheticians read my blog (which makes me very happy) and aspiring estheticians as well. Even if you aren’t an esthetician I hope that you’ll find this post helpful as well.
I just completed reading Lydia Sarfati’s book Success at Your Fingertips: How to Succeed in the Skin Care Business and am so happy that I got a chance to read this book! Sarfati is the founder and president of the skincare line Repechage and an experienced esthetics professional. She started her career as an esthetician and now owns Repechage and spas; she is also a spa industry consultant. This book shares invaluable experience, expertise, and advice for all estheticians – from those just beginning their career to those who have been treating skin for a long time. Sarfati outlines how to start your own successful business, how to hire and manage employees (as a spa employee myself I thought this chapter was great since so many spas mismanage their employees), how to achieve retail goals, how to market yourself and your spa, and lastly how to balance your work life with your personal life. This book did a great job at touching on all the important issues that estheticians have to deal with while being very readable and relatable. If you are thinking of starting your own spa business this book is a must read, and even if you work for someone else at the moment you’ll find valuable tips in this book about how to succeed as an esthetician. Even if you don’t work in the esthetics field I think her advice can be very helpful. The chapter about managing employees can certainly help all bosses, no matter what profession they are in. Highly recommended!
Though this book has nothing to do with skincare lately I’ve been reminded how important our words are and which words we choose to use (or not to use in a lot of cases). Those thoughts made me reread an old favorite called Togue Fu! . Knowing how to communicate with our clients (and our managers and our coworkers) correctly makes us much better estheticians. As a matter of fact, without good communications skills it doesn’t matter how much skincare knowledge we have as estheticians we just won’t succeed. So if you feel like you need some help in the communication department I definitely recommend reading this book.
If you are thinking about becoming an esthetician or have just finished esthetics school it can be hard to find real-life information about your chosen field. Looking for a job, especially when you still don’t have experience, can seem overwhelming at times. Recently I discovered the blog My Life as an Esthetician which provides readers with very valuable information about being an esthetician such as resume advice and possible career paths once you have your license. It is well worth checking out.
Skin Inc. has published a number of interesting articles lately on how to maintain and manage your client base:
- A Prescription for Success
- 6 Ways to Keep Clients Coming Back
- Never Fire a Client
- General Client Management
I’m a little late to the game with recommending the following website/forum, Skin Care Professionals, but I’m very glad I finally found it. I follow a few esthetician groups on Linked In and find them very helpful as a way to connect and learn from my fellow estheticians and this website provides another way to connect with your fellow estheticians. Once your membership with the site is approved you can post and respond to questions in the forum section. Many times as esthetician we work solo or only with a few other estheticians so having a way to “talk” with other estheticians can be invaluable and career enriching. I always tell people that one of the reasons I love being an esthetician is that estheticians, for the most part, are friendly and helpful to one another, always willing to dispense tips and advice to one another.
I hope this post has both inspired and helped my fellow estheticians and all other readers as well. Wishing everyone lots of career success and happiness!
My Related Posts:
- For My Fellow Estheticians: Our Professional Behavior/Code
- What Personality Traits Does An Esthetician Need?
- Why Visit an Esthetician? And How to Find a Good One
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